Hello, my name is Rachel Cheeney, founder, owner & broker of Pro Resource Realty. Since 2004, I’ve been serving real estate clients: relocation, buyers, sellers, ‘down-sizers’, investors and ‘first-timers’ in Cedar Falls – Waterloo, IA and nearby communities. My business model is to be YOUR personal, go-to resource for independent, broker-level real estate guidance; whenever you’re curious about buying and selling property in the great state of Iowa.
Always passionate about property condition and market-ready pricing…
My business model is to provide broker-level guidance and industry knowledge, with direct access, and accountability to my clients… My focus is on YOU, and NOT managing real estate agents and growing a giant firm!
I’m a Cedar Falls “native” (since ’72), and Iowa licensed real estate broker serving buyers and sellers in Black Hawk county and surrounding areas, since 2004.
Rachel Cheeney holds degrees from Wartburg College (Waverly) and Hawkeye Community College (Waterloo). Rachel Cheeney is an ASP™ Accredited Home Staging Realtor, and has achieved REALTOR® designations of CRS, GRI, ABR,e-PRO, and most recently, SFR (Short Sale and Foreclosure Resource).
Rachel began her real estate career as a licensed salesperson at Oakridge Realtors in Cedar Falls, IA who then named her “2004 Rookie of the Year” for her real estate accomplishments.
Then in 2006 while at RE/MAX Cedar Valley, Rachel met the two-year eligibility requirement and immediately undertook the 80+ hour coursework to sit for the Iowa Broker License state exam. In August 2007, as broker/owner, Rachel opened her “boutique” real estate company Pro Resource Realty, in Waterloo, IA.
In 2008, Rachel Cheeney earned the Presidential Award for leading the Waterloo-Cedar Falls Board of REALTORS’ “MLS Technology Task Force” committee through the multi-year selection process and transfer to a new MLS software provider. Rachel has additionally served WCF committees including: publicity,technology, MLS, education, and indoctrination.
Rachel’s “pre” real estate business career spans across two decades…including sixteen years in manufacturing management as Vice President, Director of Sales & Marketing for Richway Industries, Ltd., an agricultural spraying equipment and industrial equipment fabricator.
Additionally, Rachel has contributed to a variety of professional development and community organizations, as past president of the Cedar Valley Manufacturers Association, chair of Iowa State University’s CIRAS advisory council, and member of the Department of Commerce – Iowa District Export Council, in addition to her contributions as a North Cedar Elementary PTA member and president, and former Girl Scouts Leader.
Certifications and Recognitions
- ABR – Accredited Buyer Representative
- ASP™ Accredited Staging REALTOR
- CRS – Certified Residential Specialist
- e-PRO – Internet Specialist
- GRI® Graduate, REALTOR® Institute
- SFR – Short Sale and Foreclosure Resource